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LIVE and the Well-being of Future Generations

The Llŷn Iveragh Ecomuseum (LIVE) collaboration seeks to establish an ecomuseum (a museum without walls) in two locations, one in Pen Llŷn in the north west Wales and the other in County Kerry, Ireland. The Ecomuseum movement is European in origin and there are more than 300 worldwide. Each aims to support a community to manage its own heritage, helping it to conserve its resources and traditions whilst thriving economically. Tourists and community members alike will be encouraged to understand the impact of leisure and travel and that Pen Llŷn and Iveragh are homes as well as destinations.


LIVE and the ONE sustainable development principle – we are working together to ensure that we address the needs of our people and communities in a way that will allow our children and grandchildren to live well too.

Rural de-population and the lack of quality work is a challenge in the north west of Wales and western Ireland. Establishing an ecomuseum in both locations to celebrate natural and cultural heritage will extend the tourism season, improve the livelihoods of today’s citizens and provide opportunities for the future.

LIVE addresses the FOUR pillars of sustainability
LIVE’s FIVE ways of working
LIVE and the Welsh Government’s SEVEN well-being goals
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LIVE And the United Nations Sustainable Development Goals

In addition to the above LIVE is contributing to the UN Sustainable Development Goals.

The United Nations Sustainable Development Goals (UN SDGs) are designed to achieve a better and more sustainable future for everyone. They address global challenges, including those related to poverty, inequality, climate change. peace and justice. The 17 Goals are all interconnected and map onto the Welsh Future Generations Goals.

The United Nations declared 2020 the start of The Decade of Action, which calls for accelerating sustainable solutions to all the world’s biggest challenges.

LIVE and COP 26 & 27


During COP 26 the Glasgow Declaration on Climate Action in Tourism was launched. LIVE fully supports this and is working with partners to understand the impact of leisure and travel on Climate Change.


During COP 27 in Egypt UNWTO brought leading sector stakeholders together to share practical insights into accelerating the shift to greater sustainability and reaching Net-Zero. The main message emerging from the conference is the  whole of sector commitment to support the transformation towards more low-carbon, sustainable and resilient tourism model. 

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